What consumer benefits a church might offer has nothing at all to do with whether or not it is the place God desires a believer to be in order to grow and serve. God has a divine appointment for each of us, and finding it should be our goal. Then, with patience and grace, serving God and our brothers and sisters there should be our occupation until (and only if) God appoints us some place else.
We certainly have no right to treat our brothers and sisters as disposable and divorce ourselves from their fellowship because we've decided we can get a better deal somewhere else. God is the one who has made us parts of the body and he alone gets to appoint us to our place in the body.
What business does any church leader have, then, of dangling a carrot, trying to coax a believer to make a decision about where they belong on a basis other than God's appointment?
And evangelism is not soliciting suitors like Tamar enticed Judah. We can't initially camouflage the message of repentance and surrender only to unveil the truth of obedience and sacrifice later. Can it be any wonder that when it's time to pay the piper, such converts are as a fickle and disloyal as the rest of our hedonistic, consumer-driven society. If we tickle the flesh to get folk in, we'll get nothing but a giggle from them when they're called upon to stand up and be counted for Christ.
The gospel is good news and every biblically legitimate means needs to be employed to get it to everyone, but the often unspoken stark truth about its message is that embracing it means buying into your own death. The old-fashioned notion of fire and brimstone is unpopular these days because it's just not marketable. I don't care for it myself, it doesn't reflect biblical preaching in my mind, but the biblical message isn't any more palatable. The message Jesus preached to potential followers: "deny yourself, take up your cross daily and follow me."
I'm dumbfounded amidst a church world that doesn't understand it's own message. I mean, really, how can such a thing as church marketing even exist? It's not just oxymoronic, it's plain moronic too! No, it's even worse, it's faithless, and it's ruining the heritage of God. Let the self-centered consumers and ravenous church hawkers beware, you will reap what you sow.
So, we can build cathedrals of wood, hay and stubble, selling emptiness to the empty-headed and empty-hearted, but if we want to do what Jesus did, then we must come to terms with this: Christianity is actually selling death.